Most people take a decent photo and posting them on social media is easy like putting the kettle on. Yet pressing that button has an immediate impact on what people expect, feel and how they act.
Every large retailer or corporate business goes the extra mile to sell their products or service. They want to deliver on brand, every time. The content and imagery need to meet their high standards because they impact on their reputation, sales, engagement and trust in their product.
People are very used to separate the wheat from the chaff. Just like you. When you scroll through a website you have certain expectations and may even want to be impressed.
So next time when you post a new photo on your website or on social media, consider the following guidelines:
Brand style
Consistency with other imagery
Multi-use of image (can you use it in a brochure, on a banner/ poster, around the office, on social media and website)
Relevance (branding, angle, composition, lighting and mood)
Impact (customer emotion).
When you run a business, it is vital to come across professional because you don't want to miss out on sales because of out-of-focus or dark images.
A photo can tell a story faster than a 1000 words. Use this to your advantage.
If you want to add value and have professional photos taken, get in touch for a free consultation. Email me (Lesley) at levandijk@hotmail.com or call 07765 297867.
The sustainable product images are for Koti Store (household products & homewares) in Reepham, Norfolk, UK.
